Bold Estimation

The authority map · Sean Kriger · September 2026

What you post, who you borrow from, and where it leads.

Rebuilt after the Sept 8 call. Every quoted line is yours.

1article a week, by hand
3LinkedIn posts a week, the ask
5short videos in twenty minutes
1

Where your authority is

Three things you said on the call. They overlap in one spot.

Three overlapping circles: the hard part, efficiency and the mission. Where all three meet is the arena. A fourth dashed circle, the homebuilder story, touches the efficiency circle from outside. 1 THE HARD PART “I understand why you failed.” 2 EFFICIENCY “We get the job done without wasting your time.” 3 THE MISSION Help the people everyone thinks cannot do the work. 4 THE HOMEBUILDER STORY The hook that opens every bio. THE ARENA The same four circles, sized for a phone. The numbers match the list below. 1 2 3 4 THE ARENA
1 The hard part. “I understand why you failed.”
2 Efficiency. “We get the job done without wasting your time.”
3 The mission. Help the people everyone thinks cannot do the work.
4 The homebuilder story. The hook that opens every bio.
The arena

The operator who can tell you why your last try at hiring overseas failed, and does it as mission work, not arbitrage.

Not the cheap option. The one who knows why cheap fails.

“It's really not easy what I'm doing. I understand why you failed.”

2

Who we borrow from

Your words: structure, tone, engagement. One name for each, and you picked them.

Three overlapping circles: structure, tone and engagement. Where all three meet is you. Four more references sit outside the ring. 1 STRUCTURE OUTDOOR BOYS personal, one story at a time, no polish 2 TONE GORDON RAMSAY train people hard, say it straight 3 ENGAGEMENT THE SAINTS AND MISSIONARIES “You could be a part of that too.” YOU KITCHEN NIGHTMARES UK series one MOTHER TERESA in Kolkata JORDAN PETERSON pushes back ST. THOMAS went anyway The same three circles, sized for a phone. The numbers match the list below. 1 2 3 YOU
1 Structure. Outdoor Boys, personal, one story at a time, no polish.
2 Tone. Gordon Ramsay, train people hard, say it straight.
3 Engagement. The saints and missionaries.
Kitchen Nightmares UK, series one.
Mother Teresa in Kolkata.
Jordan Peterson, pushes back.
St. Thomas, went anyway.
Outdoor Boys

As personal as Luke, more aggressive. Argue back in the comments.

Ramsay

The blunt coach who trains people hard. Not the shouting.

The saints

The reason under the business. Never a sermon.

The cheese factor: run the play nobody else takes seriously.

3

How the content moves people

They meet you in the feed. They read your why. They send one job.

Top· they meet you
LinkedIn, three posts a week

The whats: estimating, the desk nobody wants. Tue, Thu, Sat.

Short video

One question, face to camera, 30 to 90 seconds. Five in twenty minutes. Your team posts them.

Your cooking channel

Yours. Point its viewers at the article.

Middle· they read your why
The article, every week

Substack, 900 to 1,500 words, by hand. Article one: why your last hire overseas failed.

The cut-down

One article, five videos, three posts each. Every post points back.

Your own site

Your name. The articles, the two books, the bio.

Podcasts

The guest who makes the show unpredictable. Ten pitches.

Bottom· they raise a hand
Book 15 minutes

One link, on the site and the profile.

Send us one job

They judge the work themselves.

The first job, and the walkthrough call

A plan back in hours, then the call.

Read this week's articleon every post
Book 15 minuteson the site
Send us one jobon business posts

Links go in the first comment, never in the post.

4

What you need in place

Six pieces. Four yours, two Jens's.

01The profile

Headline, About, Featured, one pinned post.

Done: all four.

02The LinkedIn number

Three a week is the ask. Pick one you will keep.

Done: in writing.

03Substack

Jens sets it up. You write article one.

Done: article one live.

04The recording system

Jens writes the recipe: five videos in twenty minutes.

Done: one page.

05Your own site

Buy your name. Put the two books on it.

Done: domain bought, books up.

06The calendar link

One link. Fifteen minutes.

Done: on the site and the profile.

Content, then social, then shows.

“It's got to be video. I can do writing as well.”

  1. 1Send Jens the price-raise email.
  2. 2Write article one.
  3. 3Twenty minutes on camera.
  4. 4Buy the domain.

This week.