Five parts. One decision on this call: which corner to stand in.
Three things you already do overlap in one spot. Stand there.
The guy who runs estimating and the back office overseas, and can prove it.
Estimating is the proof, not the headline.
“I can write articles about outsourcing and I'm probably the expert on it at this point.”
One thing from each of three people. Nothing twice.
One idea, a hard first line, one number, no link. Not his subject.
What an overseas hire costs and how you keep them on task. Not his edge.
Talk straight to the owner, name the enemy, end on a verdict. Not his volume.
Your voice rewrites all three.
They see you. They check you out. They raise a hand.
Tue: the back-office story · Thu: the overseas mechanic · Sat: the human post · Any day: the honest limit
One contractor question, answered in the truck. 30 to 90 seconds.
Written by you. 900 to 1,500 words.
Your name. Articles, bio, talks.
Ten pitches out by November 15.
They reply, you send the list.
One link, on the site and the profile.
They judge the work themselves.
Plan back in hours, then the call.
Links go in the first comment, never in the post.
Four pieces. Do them before the first post.
Buy your name today. Articles, bio, talks, podcast links.
Done: domain bought, one article live.
One link. 15 minutes.
Done: on the site and the profile.
Checklist, 15 minutes, one job.
Done: every post ends with one of them.
Headline says what you do. About, Featured, one pinned post.
Done: all four changed.
“If we start making content, we post on social media, I think I need to start doing shows in person.”
All by Tuesday.